Developing a business website – no job for a lone wolf

One of the defining qualities of the Internet is a sense of adventure. For creative, imaginative souls it offers a world of possibilities, whether you’re primarily creating content, or you are consuming it.

In no area is that sense of creative potential more palpable than in website creation: the thought of being able to earn all sorts of brownie points from colleagues, friends and family for building an exciting new website with lots of different features is simply too tempting for some adventurous people. After all, there are plenty of tools available for website development, from free web authoring tools (bearing a resemblance to the famous Front Page), to open-source CMS products, to high-end professional software with all the bells and whistles, such as Adobe’s Dreamweaver CS.

However, whilst some do-it-yourself websites can sometimes look good and be perfectly functional, generally it is not a good idea to adopt a 'lone wolf' approach when developing business websites. Whilst a lone wolf may, in the short term, superficially impress their CEO for saving some money and showing some initiative, in the longer term, when the site fails to attract visitors or meet revenue targets, the reaction may be very different indeed.

The reality is that there are simply too many factors to take in to account, and too many things that could go wrong, when delivering a business website, that it is no longer the territory for even a gifted lone wolf.

It is far more preferable to buy in to a team-based development, where individuals, with training, expertise and experience can navigate all the potential pitfalls.

Here are some of the issues that need to be tackled when building a new site:

- Creating a distinctive, winning, catchy site name
- Ensuring your web design is sufficiently attractive to outshine the competition, whilst balancing this with ease of use, simplicity and a high level of functionality.
- The site needs to be fast, and responsive, especially when it comes to streaming video and e-commerce transactions.
- Ensuring the site is fully optimised for search engines, enabling the site to get high rankings in the results pages of the major engines such as Google and Yahoo.
- The site needs to be marketed in a sustained, intelligent way, based on research-powered knowledge of your key audiences.
- Content updates need to be both regular and frequent, in order to maintain the long-term interest of users.

Here at SEO Consult, an established, reputable, web development company, with a proven track record in creating high-quality, attractive, and fully functional websites, we can an offer a productive alternative to the hard slog of the lone wolf approach. We will work as a team to produce a responsive, contemporary website, one which factors in marketing and SEO at the earliest possible stages.

Central to our working method is our in-house CMS – a browser based software for inputting content to, and administering, websites. This enables our clients to take an active part in previewing and providing content for their budding website.

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